Denise Sangster is recognised in the top 10 most influential women in tech, working as CEO of Global Touch Denise consults with many leading tech companies on their partner strategy.
Denise joins Vic and Sam to talk about the future of partners in the era of consumption.
Denise is a wonderful advocate of this critical route to market which often is the ‘under dog’ to enterprise sales which is where most of the recognition goes.
This podcast is great timing as Global Touch have just published their new Global Partner Outlook Survey, a must read but for a quick intro we touch on all the main challenges.
The Outlook covers the three markets of US and Canada, EMEA and APAC - the good news partners are bullish about the 2022 outlook
On the podcast we also discovered Global Touch and Amplified Group have measurement or telemetry as Denise calls it at the heart of what we do. Whether its the impact of partner go to market or speed of sales execution being able to measure it, is the key to unlocking it’s potential!
The Partner Outlook Survey results are available by subscription. For further details about this edition’s results or a subscription, please email us at PartnerOutlook@globaltouch.com.
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