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Discovering the Secret behind Successful Change Management - Darren Thayre CEO Advisory & Professor of Digital Innovation

Amplified Group Season 4 Episode 1

Welcome to Series 4 - What a treat we have for you here - Thank you Darren!
We have been asked many times by clients to help them with change management.

Whilst it is a well known fact 70%  of change initiatives are not successful and success rates can improve from 30% to 80% if you put an equal focus on the people as well as what you are trying to change,  we knew we had part of the jigsaw …

What we had been missing is a change management framework. Welcome to another bit of magic!

When Darren was last on the podcast he recommended a book called Switch - this book shares many, many stories of successful change and the 9 elements needed, all summed up by an elephant, a rider and a road.

It is super simple, very memorable and pragmatic to implement - just what we love at the Amplified Group. We will be sharing more on this framework on LinkedIn - so please do follow us!

Book Recommendation

‘Switch: How to Change Things When Change Is Hard' by Chip and Dan Heath

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