Do partners have a role in SAAS ? - Denise Sangster CEO Global Touch Artwork

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Podcast series GET AMPLIFIED where we’re going to be talking about everything to do with working in the tech industry from staying ahead of the pace of change to fulfilment and well-being.Hosting the series will be Sam Routledge former CTO at Softcat who will be joined by Vicky Reddington from the Amplified Group. The team will be joined by leaders in the tech industry who will share their stories. We are going to share things we wish we knew 20 years ago. This is not rocket science but, we are going to highlight many of the things we do subconsciously and with a more conscious approach, done with intent and purpose can be hugely impactful. We will break it down and make it practical! Like everything we do at the Amplified Group, we will keep it real, it will be relevant and it will be lively!

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Do partners have a role in SAAS ? - Denise Sangster CEO Global Touch

May 30, 2022 • Amplified Group • Season 3 • Episode 9

Denise Sangster is recognised in the top 10 most influential women in tech, working as CEO of Global Touch Denise consults with many leading tech companies on their partner strategy.

Denise joins Vic and Sam to talk about the future of partners in the era of consumption.
Denise is a wonderful advocate of this critical route to market which often is the ‘under dog’ to enterprise sales which is where most of the recognition goes.

This podcast is great timing as Global Touch have just published their new Global Partner Outlook Survey, a must read but for a quick intro we touch on all the main challenges.

The Outlook covers the three markets of US and Canada, EMEA and APAC - the good news partners are bullish about the 2022 outlook

On the podcast we also discovered Global Touch and Amplified Group have measurement or telemetry as Denise calls it at the heart of what we do. Whether its the impact of partner go to market or speed of sales execution being able to measure it, is the key to unlocking it’s potential!

The Partner Outlook Survey results are available by subscription. For further details about this edition’s results or a subscription, please email us at PartnerOutlook@globaltouch.com.

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